Black Hat vs White Hat: Are the Risks worth the Rewards?
In internet marketing the terms white hat and black hat are common. However, what do these terms mean? White hat are ethical marketing practices that are used involving SEO, which follows the rules and does not do anything underhanded to get ahead of the competition. Black hat is the exact opposite. Marketers that use black hat techniques attempt to trick customers, competitors and search engines.
These are a few of the more common white hat techniques that are used by legitimate and ethical s and webmasters.
Creating legitimate and clear internal links in sites is extremely important. Try to avoid the use of logos or pictures as internal links because search engine bots cannot identify them. If search engines cannot identify an internal link, it is not an actual link.
Anyone that has done any research on SEO knows how important content creation can be. Websites that are rich in unique content are easily identified by search engine bots.
The content created for a site must be clear and concise using relevant keywords specific to the niche they are written about. They also need to be informative where anyone visiting that site can learn something from reading that content. One key factor in content creation is the proper keywords and keyword phrases must be used. Keywords that are relevant and specific must be used. The homepage of the site also must be optimized as well as the sub pages with the same keywords.
Effective site optimisation makes a better website appearance and a better chance of potential customers finding the site. Optimisation covers Meta tags, content, titles and links.
These are black hat techniques that are used by the less than legitimate and unethical s and webmasters.
Some websites try to fool customers into customers by having the text the exact same color as the background of the website. However, these websites are caught very easily by competitors and quiet often, search bots will recognize this trick as well. The results are usually the site being blacklisted. This is definitely not a smart tactic since it was easily discovered by someone who knows that to look for.
One of the most common techniques in content creation is keyword stuffing and one of the most popular black hat techniques. Keyword stuffing is when the website content has large amount of keywords or keyword phrases repeatedly mentioned throughout the content to the point that the content does not make any sense and are extremely difficult to read. Again, this technique is discovered very easily and will result in a website being blacklisted.
Another common black hat technique is cloaking. This is a method by where several black hat SEO techniques are used at one time for submitting information to search engines which is invisible to visitors. Sometimes these techniques will go undetected however; they can still be identified by competitors. The results are the website being banned by most search engines.
Be Sure to Check out the Ten Steps of SEO