Posts Tagged ‘SEO’

Media Precision & Poppy-PR Team up with Belvoir

Poppy-PR, the leading Derbyshire PR agency has today teamed up with online marketing consultants Media Precision, to deliver both PR and full SEO solutions to Belvoir Lettings Sheffield.

The move came as Belvoir Sheffield decided to take their PR work to Tina Clough, the brainchild behind Poppy-PR who had considerable experience working with the firm in the past.  After a brief introduction to Media Precision, Belvoir Lettings Sheffield then decided to employ the firm to take on their SEO and the two firms decided to collaborate in this unique project.

Robert Deans, owner of Media Precision said, “Tina and I have worked together in the past so there is no worry with regards to the quality of work. We both fully appreciate what the other can bring to the table, and how working together on a project like this can will really raise both the online and offline profile of Belvoir Lettings Sheffield.“

After an initial pitch by the duo at the Belvoir offices in Sheffield, Poppy-PR and Media Precision are now well on their way to transforming the online and offline profile of Belvoir Lettings Sheffield, whilst positioning their managing director, Rick Flay as a thought leader in his field.

Rick at Belvoir Lettings Sheffield said, “We are delighted that both Poppy-PR and Media Precision will be working with us to boost our online and offline presence. After an initial pitch, we were encouraged by their industry knowledge and proven track record for generating column inches, so it made sense to offer them the contract.

“We have worked with Tina previously at her old agency and we have always been more than happy with the standard of work produced, her personal approach to clients and her ability to secure fantastic coverage.”

Keyword Examiner Review

Keyword Examiner

Keyword Examiner

This week has seen the official launch of another piece of SEO time saving software called Keyword Examiner. Its Developer says “Keyword Examiner is a piece of software designed to take hours off your keyword research for search engine optimisation (SEO).” I have known about Keyword Examiner’s imminent release for a while now, so when I got the opportunity to review it, I was very excited.

What does it do?
In a nutshell Keyword examiner looks at the search volumes for your keywords or key phrases. It gets these figures from Google’s AdWords External Keyword Tool. Once it has these it then looks at the number of competition sites within your niche and is then able to calculate a KEI Score or Keyword Efficiency Indicator. The KEI score tells us how efficient a keyword is and enables us to make the right decisions about which keywords to target.

How is it to use?
As I did not have any outstanding keyword research to perform in this review experiment, I decided I would use some keywords I had researched towards the back end of last week. Now the research I had done was in the Mortgage sector, so it’s quite a competitive market and therefore imperative that I get the keywords right. What I decided to do was to run the Keywords through Keyword Examiner and compare them to the results I had got last week calculating the KEI score manually.

When you go to start the process you are asked whether you would like to choose global or local results. As the research I did last week was global I selected ‘All Countries & Territories’. Next you are prompted to enter your keywords. For this I added a handful of the most obvious ones. At this point you can choose whether you want the keywords as Broad, Phrase or Exact. I left this as Broad. After entering the CAPTCHA code, Keyword Examiner returns the AdWords search volumes for your keywords, but it also returns the search volumes for other suggested keywords.

The Next process is to obtain the competition data. Simply make your selections from the check boxes along the top and click the ‘Get Competition Data’ button and Keyword Examiner will return the results along with the KEI score for the keywords. That really is all there is to it, job done in just a couple of minutes. I need to point out at this stage, that for all you WordTraker fans out there that Keyword Examiner will ingrate with WordTraker, however you do need a WordTracker subscription for that.

The Results
One of the great features about Keyword Examiner is that the results can be exported to a spreadsheet allowing you to sort by size, thus making your decision for choosing your keywords easy. In my keyword research for this niche, I had chosen 4 key phrases. When I filtered the results from Keyword Examiner the top 4 were the same four that my manual research had come up with. Results 2 and 3 were in a different order but their scores were very close and there are a number of reasons why that may have been. What I also noticed was that result number 5 on Keyword Examiner’s results, was a keyphrase that Keyword Examiner had suggested, and that I had missed in my initial research. Now imagine if this had been the top result! I could have missed the most efficient keyword out there for my niche!

Is it any good?
Quite simply, “yes”. As busy SEO’s we all know that there are just not enough hours in the day, and anything that saves us time is worth its weight in gold. My keyword research last week took me the best part of an hour. Keyword Examiner came up with the same results, and highlighted a lapse of concentration on my part, in less than 5 minutes. So is that worth $29.95? Without a shadow of a doubt. Keyword Examiner is one of the most useful, cost effective, and time saving products I have ever used, and I hope you find it as good as I did.

Black Hat Vs White Hat

Black Hat vs White Hat: Are the Risks worth the Rewards?

In internet marketing the terms white hat and black hat are common. However, what do these terms mean? White hat are ethical marketing practices that are used involving SEO, which follows the rules and does not do anything underhanded to get ahead of the competition. Black hat is the exact opposite. Marketers that use black hat techniques attempt to trick customers, competitors and search engines.

These are a few of the more common white hat techniques that are used by legitimate and ethical s and webmasters.

Creating legitimate and clear internal links in sites is extremely important. Try to avoid the use of logos or pictures as internal links because search engine bots cannot identify them. If search engines cannot identify an internal link, it is not an actual link.

Anyone that has done any research on SEO knows how important content creation can be. Websites that are rich in unique content are easily identified by search engine bots.

The content created for a site must be clear and concise using relevant keywords specific to the niche they are written about. They also need to be informative where anyone visiting that site can learn something from reading that content. One key factor in content creation is the proper keywords and keyword phrases must be used. Keywords that are relevant and specific must be used. The homepage of the site also must be optimized as well as the sub pages with the same keywords.

Effective site optimisation makes a better website appearance and a better chance of potential customers finding the site. Optimisation covers Meta tags, content, titles and links.

These are black hat techniques that are used by the less than legitimate and unethical s and webmasters.

Some websites try to fool customers into customers by having the text the exact same color as the background of the website. However, these websites are caught very easily by competitors and quiet often, search bots will recognize this trick as well. The results are usually the site being blacklisted. This is definitely not a smart tactic since it was easily discovered by someone who knows that to look for.

One of the most common techniques in content creation is keyword stuffing and one of the most popular black hat techniques. Keyword stuffing is when the website content has large amount of keywords or keyword phrases repeatedly mentioned throughout the content to the point that the content does not make any sense and are extremely difficult to read. Again, this technique is discovered very easily and will result in a website being blacklisted.

Another common black hat technique is cloaking. This is a method by where several black hat SEO techniques are used at one time for submitting information to search engines which is invisible to visitors. Sometimes these techniques will go undetected however; they can still be identified by competitors. The results are the website being banned by most search engines.

Be Sure to Check out the Ten Steps of SEO

Ten Steps of SEO: Step 3 Competitor Research

Knowing what your competitors are up to will give you a head start in any walk of life, and SEO is no different. Competitor research gives you a heads-up as to what marketing strategies your closest rivals are using. Competitor research also encourages you to look at the quality of the top ranking sites, to gauge if they are in reach or not.

In this, the 3rd installation of Ten Steps of SEO we take a look at what advantages can be gained looking at your competitors. We will take a close look at who is linking in to your competitors. We’ll also look at the quality of these links. The reports we produce can usually help you gauge what social media activity they are involved in too. You may taken back by all of this and think maybe it’s a bit over the top, but I guarantee, if they have a half decent online marketing campaign, they will be looking at your site.

Overall quality of the competition.
We will not spend too long on this area but it’s definitely worth spending a little time on. For this exercise we will look at the top 10-12 sites for the main keywords you came up with in Step 2: Keyword Research. There is a very useful plug-in for Firefox called SEO X-ray this, I recommend installing this as it is great for quickly getting a snapshot of a pages SEO. Take a few minutes looking at each of the sites. Look at the number of inbound links to the page, the keyword density, and the age of the domain. SEO X-Ray will display all of this. A final check I would do would be to work out the average PR of the top ten sites. As a rule we shouldn’t be put off by the PR of our competition however if the average PR of the top ten sites is high, then we know that this is going to be a tough nut to crack.

Know your enemy.
The next step is to look at your closest competitors as these are the people you are in immediate & direct competition with. Throughout your SEO you are going to need some of link reporting software. I use Advanced Link manager; however this is not free software. There is lots of free software out there all do pretty much the same thing. Link reporting software not only tells you how many links you have but who is linking back to your site. Once you have your link reporting package, run it on both your site, and your closest competitor’s site. Look at the sites that are linking in to your competitors, check out the links this will give you an idea about what kind of SEO activities they are participating in. Are there lots of links from blogs, article sites? Are the links from authority domains, and what kind of page rank are these? If there seems to be lots of links from social media sites, then we know your competitors are engaging in a lot of social media activity. If they are not then here is an opportunity to get a step ahead. The great thing about this exercise is we now have a list of potential sites/pages to link into your site. After all if they feel that your competitor’s site is important enough to link back to, why shouldn’t they think the same about yours?

Ten Steps of SEO: Step 2 Keyword Research

In my previous article Ten Steps of SEO: Step 1 Initial Analysis we looked at assessing whether there the market is out there to be attacked. Now we have established that there is, we will look at which keywords we are going to target.

Keyword research is probably the most important aspect of Search Engine Optimisation (SEO). This is an area you should pay extra care and attention to. I can’t stress enough how important it is to get this right. All too often I see people dive into to an online marketing campaign targeting keywords that are far too ambitious. Don’t get me wrong, you shouldn’t be intimidated by competition, but equally you need to be realistic about where you can expect to rank within the search engine results. Remember, we are going to be up against some established authority sites.

The first thing we need to do here is produce a list of all the keywords you can think of relevant to your niche. I find it easiest to put these into a spreadsheet, as it allows you to filter the results later. Once you have listed all the ones you can think of, we will look to our trusted friend Goggle for a bit of guidance. Google has a very useful tool called the Keyword Suggestion Tool . This tool will suggest alternative keywords we may have overlooked. There are many other programs designed to do this, Wordtracker is amongst the best.

The next stage is to find out how efficient a keyword is. For this we use a tool called a Keyword Efficiency Indicator (KEI). There are lots of tools out there for this most of them you have to pay for but many have free 30 day trials. Again I find the one in Wordtracker good for this. Run your keywords through the KEI tool and put the search volumes, competition & KEI score into the spreadsheet.

Now if we sort the results in order of KEI, high to low, we can start to pick the best keywords. A keyword with a high KEI is better than that of a low one. However do not just go for the highest KEI’s. The reason being that if a keyword or search term has very high competition but also has very, very, large search volumes, the excessively high search volumes will throw the KEI results and and give a very high KEI. This may look an attractive score but in reality it’s just going to be too hard to crack. Best thing to do here is get rid of the keywords with high KEI that seem to have a much higher search and competition volumes.

Equally we also want to get rid of KEI’s with low score. Also at this point we should look at search volumes and get rid of anything with very low search volumes. After all there is no point targeting a keyword if nobody is searching for it. We should now be left with a number of keywords with mid-high range KEI’s of these we should take 5 to 10 keywords with the highest KEI score. I wouldn’t recommend working on more at the moment, but concentrate your effort on these. Once you are getting good results for these you can always add more. Now you have your list of keywords. Not the easiest and quickest of SEO strategies, but the effort you have just put in will be more than worth it.