This week has seen the official launch of another piece of SEO time saving software called Keyword Examiner. Its Developer says “Keyword Examiner is a piece of software designed to take hours off your keyword research for search engine optimisation (SEO).” I have known about Keyword Examiner’s imminent release for a while now, so when I got the opportunity to review it, I was very excited.
What does it do?
In a nutshell Keyword examiner looks at the search volumes for your keywords or key phrases. It gets these figures from Google’s AdWords External Keyword Tool. Once it has these it then looks at the number of competition sites within your niche and is then able to calculate a KEI Score or Keyword Efficiency Indicator. The KEI score tells us how efficient a keyword is and enables us to make the right decisions about which keywords to target.
How is it to use?
As I did not have any outstanding keyword research to perform in this review experiment, I decided I would use some keywords I had researched towards the back end of last week. Now the research I had done was in the Mortgage sector, so it’s quite a competitive market and therefore imperative that I get the keywords right. What I decided to do was to run the Keywords through Keyword Examiner and compare them to the results I had got last week calculating the KEI score manually.
When you go to start the process you are asked whether you would like to choose global or local results. As the research I did last week was global I selected ‘All Countries & Territories’. Next you are prompted to enter your keywords. For this I added a handful of the most obvious ones. At this point you can choose whether you want the keywords as Broad, Phrase or Exact. I left this as Broad. After entering the CAPTCHA code, Keyword Examiner returns the AdWords search volumes for your keywords, but it also returns the search volumes for other suggested keywords.
The Next process is to obtain the competition data. Simply make your selections from the check boxes along the top and click the ‘Get Competition Data’ button and Keyword Examiner will return the results along with the KEI score for the keywords. That really is all there is to it, job done in just a couple of minutes. I need to point out at this stage, that for all you WordTraker fans out there that Keyword Examiner will ingrate with WordTraker, however you do need a WordTracker subscription for that.
One of the great features about Keyword Examiner is that the results can be exported to a spreadsheet allowing you to sort by size, thus making your decision for choosing your keywords easy. In my keyword research for this niche, I had chosen 4 key phrases. When I filtered the results from Keyword Examiner the top 4 were the same four that my manual research had come up with. Results 2 and 3 were in a different order but their scores were very close and there are a number of reasons why that may have been. What I also noticed was that result number 5 on Keyword Examiner’s results, was a keyphrase that Keyword Examiner had suggested, and that I had missed in my initial research. Now imagine if this had been the top result! I could have missed the most efficient keyword out there for my niche!
Is it any good?
Quite simply, “yes”. As busy SEO’s we all know that there are just not enough hours in the day, and anything that saves us time is worth its weight in gold. My keyword research last week took me the best part of an hour. Keyword Examiner came up with the same results, and highlighted a lapse of concentration on my part, in less than 5 minutes. So is that worth $29.95? Without a shadow of a doubt. Keyword Examiner is one of the most useful, cost effective, and time saving products I have ever used, and I hope you find it as good as I did.