Archive for the ‘General SEO’ Category

SMX Advanced London – 15% Promotional Discount Code

SMX Advanced London Blog Partner Logo

SMX Advanced London

The popular SMX Advanced exhibition is visiting London on the 17 & 18 May 2010, at the Grand Connaught Rooms, Covent Garden, London. As an Official SMX Advanced London Blog Partner we are able to offer you a 15% discount with the use of our SMX Promotional Code.

SMX Advanced London is a conference aimed at experienced internet marketing professionals. Due to the advanced level of the Search Marketing Expo, it is not for the faint hearted and not for beginners. The SMX Advanced London list of guest speakers boasts a number leading industry professionals, gaurenteed to get evene the most experienced SEM’s thinking.

So, if you are planning to attend SMX Advanced London enter this promotional code to receive a 15% discount off your SMX Tickets. SMX Discount Code MEDIAPRES010

Click Here to Order your SMX Tickets

Black Hat Vs White Hat

Black Hat vs White Hat: Are the Risks worth the Rewards?

In internet marketing the terms white hat and black hat are common. However, what do these terms mean? White hat are ethical marketing practices that are used involving SEO, which follows the rules and does not do anything underhanded to get ahead of the competition. Black hat is the exact opposite. Marketers that use black hat techniques attempt to trick customers, competitors and search engines.

These are a few of the more common white hat techniques that are used by legitimate and ethical s and webmasters.

Creating legitimate and clear internal links in sites is extremely important. Try to avoid the use of logos or pictures as internal links because search engine bots cannot identify them. If search engines cannot identify an internal link, it is not an actual link.

Anyone that has done any research on SEO knows how important content creation can be. Websites that are rich in unique content are easily identified by search engine bots.

The content created for a site must be clear and concise using relevant keywords specific to the niche they are written about. They also need to be informative where anyone visiting that site can learn something from reading that content. One key factor in content creation is the proper keywords and keyword phrases must be used. Keywords that are relevant and specific must be used. The homepage of the site also must be optimized as well as the sub pages with the same keywords.

Effective site optimisation makes a better website appearance and a better chance of potential customers finding the site. Optimisation covers Meta tags, content, titles and links.

These are black hat techniques that are used by the less than legitimate and unethical s and webmasters.

Some websites try to fool customers into customers by having the text the exact same color as the background of the website. However, these websites are caught very easily by competitors and quiet often, search bots will recognize this trick as well. The results are usually the site being blacklisted. This is definitely not a smart tactic since it was easily discovered by someone who knows that to look for.

One of the most common techniques in content creation is keyword stuffing and one of the most popular black hat techniques. Keyword stuffing is when the website content has large amount of keywords or keyword phrases repeatedly mentioned throughout the content to the point that the content does not make any sense and are extremely difficult to read. Again, this technique is discovered very easily and will result in a website being blacklisted.

Another common black hat technique is cloaking. This is a method by where several black hat SEO techniques are used at one time for submitting information to search engines which is invisible to visitors. Sometimes these techniques will go undetected however; they can still be identified by competitors. The results are the website being banned by most search engines.

Be Sure to Check out the Ten Steps of SEO

Why SEO is Essential for New Businesses

The Internet is a powerful tool, no one can deny that. Powerful for users looking for information or products, and powerful for businesses who are looking to sell their products online or even just build their brand through online marketing.

With this comes an intense amount of competition. Now, companies are fighting with each other for customers more than ever before. This can make it very difficult for new businesses to create an online presence. This is where Search Engine Optimisation (SEO) is extremely useful, and even essential.

Nearly every business that is online has one common goal: be at the top of Google search results. Google is the most popular search engine on the Internet, so being at the top of Google significantly increases your chances of being found. There are many other popular search engines on the ‘Net, and each one relies on the content of the pages it finds in order to rank their search results. Optimising your content for search engines is what SEO is all about. Some companies find it so important that they spend thousands of Pounds on SEO services and Internet marketing.

SEO for new businesses, though, need not be so costly. In fact, SEO is widely seen as a very cost-effective way to build up your Internet presence, because it helps you reach targeted customers that are more likely to be interested in what you have to offer. This, in turn, means more sales and more profits, which make search engine marketing and optimisation vital for businesses that, are either starting or moving online.

If a new business is to compete in the fierce online battle, they must optimise their site to rank well in search engines and get exposure. If they cannot accomplish this, a young business is unlikely to succeed. So, invest a little money into SEO services. They don’t cost much, and when they are done right, they can be what a new business needs to advance in the online world.